Sylvie Barr, Branding and Marketing Expert
My Bio and Mission.
I have over 25 years experience in Marketing and Branding. I set up my own business after various roles in purpose led organisations like Cafédirect and RNIB.
My personal beliefs and values, as well as major events outside work like becoming a mum, shaped Holisto and the vision for my business. Holisto was actually born out of a crisis – a personal one. In 2015 I had a mega burnout. At the time I had just started a job that wasn’t what I had hoped for. I was also very worried about my daughter starting secondary school. I hadn’t realised until then that when your child has special needs, childcare for over 11’s is quite tricky.
Combine all this with the daily grind of a commute to London and I properly imploded. When I look back at this hellish time, I realise that all this happened because I wasn’t listening enough to that little voice we all have within. I was in complete misalignment with my personal values, so it was an accident waiting to happen… I took me a while to get out of the rabbit hole.
I first focused on my girl and a successful transition to her new school. I also volunteered for a mental health charity. Then I did a bit of freelancing and I finally created Holisto in 2019.
When Covid-19 struck our world and we were put in lockdown, things changed for all of us. Between working from home and homeschooling, learning new rules and adapting, I sat down and thought about my business. I knew I was on the right track with Holisto, but I had a sense that something was missing, or maybe was out of kilter. Then, after letting it rest for a while, it became all clear. Loving spending time in nature with my family to stay physically and mentally healthy, as well as my love of plants and flowers, were the clue and my true inspiration!
In short, I want to help business owners grow their business the way Mother Nature taught us – wholesomely and sustainably. I am here to help people who want to start their own business, as well as busy owners who need help reset their business during and post lockdown. I help them grow strong roots, grounding the way they go to market in their own beliefs and values, thereby developing a brand and a marketing strategy that is suited to them.
I really believe that this natural approach is key to prosper sustainably and enjoy what you do, and I’d love to show you how to do that.
Sylvie’s mission is to help small business owners grow strong and healthy roots for their brand, so that their products/services stand out in the marketplace in a truthful, genuinely unique and sustainable way.
My Highest Level Ideal Client & How I Help
My highest level clients are people who have found their calling in their mid life (typically aged 45 to 60) and who are starting their own business on the back of it.
I help small business owners create and manage their authentic brand, so that they can easily attract their ideal clients, and spend most of their time doing what they love.
My Areas of Mastery
Creation and management of authentic brands. My method is centred around the founder of the business. I help them ground their brand in their SELF, their purpose, their beliefs, values and personality.
Topics I Speak On
Key trends that may impact on small businesses, especially in the UK.
Partnership Opportunities and Collaborations.
Guest speaker, blogger (both ways, in the partner’s group and in my FB group) – I’m also interested in offering complementary branding modules to coaches where there’s a good fit in terms of approach, personality and ideal client profile.
Downloadable PDF on the Roots of an Authentic Brand FB group:
Connect with me on: